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Jeckbike
For the D&AD award the task was to design an identity for a bike sharing company that would use the identity of the city to stand out from its competitors. My solution for the City of Cologne was to leverage the inclusive identity of the carnival and its diverse cultural environment to create a sense of belonging and a feeling of community.
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Branding | Produkt Design
Each bike is adorned with a unique generative pattern made up of the basic elements of the logomark. This reflects the diversity of the city.
Advertising partners and sponsors are seamlessly integrated into the brand identity.
Friendly faces inspired by the inclusive spirit of cologne carnival promote inclusion and positivity.
